Zambezi
Rotten Apples
We created a tool to give viewers information to make informed decisions — and hold Hollywood accountable.
Vanity Fair described it as “a Rotten Tomatoes with a post-Weinstein twist.” It’s a simple digital tool designed to let consumers know whether a film or television show is tied to someone with allegations of sexual misconduct.
By connecting reputable third party articles to an open source database similar to IMDB, users simply search via titles and the site responds “Rotten” or “Fresh.” The site went truly viral, generating 5.7 billion impressions (and $64 million in earned media), plus 200+ articles and news segments featuring the site.
