Shark Ninja
For All Hairkind
For the release of the all-new FlexStyle, Shark Ninja needed to be a differentiator and disrupt the hair styler category.
Led by the lived experience of a diverse all women Zambezi team, we unlocked a democratic idea that makes everyone feel welcomed, wanted, and seen: For All Hairkind. Through a series of fun and upbeat videos, the campaign encourages every woman to celebrate and fall in love with her own unique kind of beauty — especially when it comes to her hair — and rock their hair type and favorite styles using all six of the product’s attachments. No matter what kind of hair you have, Shark FlexStyle has the power to help you embrace it all.
Produced by Zambezi’s FIN Studios, the global campaign ran across broadcast, streaming, social and digital, and included an on site activation at Bravocon.