Flag football is fast, non-contact, and inherently inclusive—and with an estimated 20 million people playing across 100 countries, it’s on the rise globally. As the sport prepares for its first appearance in the LA 2028 Summer Olympics, and following the release of “Let’s Play” in 2024, NFL renewed its partnership with Zambezi to debut “Chase Something” — a bold campaign designed to highlight the athleticism and drive of those chasing their dreams on the world’s biggest stage.

A key priority was building a clear pathway for girls. With 16 states now sanctioning girls’ flag football as a varsity sport and over 100 colleges offering scholarship opportunities, the game is opening doors for a new generation. To represent what girls can become when given equal opportunity, we featured Team USA Olympic Gymnast Jordan Chiles. Her participation signals that this path is accessible to every young athlete who dreams big and works hard.

Chiles is joined by NFL player Jayden Daniels, alongside a roster of standouts that prove that grit and determination don’t go unnoticed. From youth stars like Sophie Guitron, Trishelle Tucay, Mahden Meyers, and Isaiah Flores to elite trailblazers like Ashlea Klam, Kodie Fuller, and Nike’s first NIL flag athlete, Janasia Wilson, the campaign reflects the sport’s diverse and rapidly expanding talent pool.

Produced by Zambezi’s FIN Studios, and filmed to emphasize the "art of the chase," the execution uses a kinetic camera positioned directly in front of or behind the athletes, ensuring we always see them moving toward their goals. Whether it’s 14u co-ed teams traveling from Australia and Brazil to the NFL Flag Championships or athletes aiming for LA 2028, "Chase Something" taps into the universal ambition of the game.

Ahead of the sport's Olympic debut, NFL Flag and Zambezi have made one thing clear: the pathway is set, the talent is undeniable, and the chase is on.