Nature's Bakery Taps Zambezi as Creative Agency of Record

Independent, full-service advertising agency Zambezi has been selected as creative agency of record for beloved soft-baked snack bar brand Nature’s Bakery. Founded in 2011 and acquired by Mars, Inc. in 2020, Nature’s Bakery tapped Zambezi to help scale its marketing endeavors and grow its visibility nationally.

Nature’s Bakery’s market share percentage doubled from 2021 to 2024, positioning the brand as the fourth-largest player in the snack bar category. Aiming to expand its target demographic and reach more snack-loving audiences, Nature’s Bakery selected Zambezi to further its omnichannel marketing and creative strategy.

“We’re honored to collaborate with Nature’s Bakery for the next step of their brand growth journey and bolster their creative marketing endeavors,” said Zambezi Chief Creative Officer, Gavin Lester. “This is a high-performance brand with a beloved, better-for-you product, it’s the perfect creative launchpad.”

Zambezi President Laura Stayt adds, “From the jump, this was a highly collaborative partnership and a natural culture fit. Not only do we value the shared growth potential, but we are just as excited for new creative opportunities.”

“We chose Zambezi as our creative agency partner because they truly understand our vision for growth and share our passion for the brand," says Vilma Livas, Chief Marketing Officer at Nature's Bakery. "Their end-to-end creative capabilities mean we can transform bold ideas into reality seamlessly, and we're energized by the fresh perspective they bring to the table.

Nature’s Bakery strengthens Zambezi’s existing CPG marketing capabilities alongside brands like Health-Ade and Once Upon A Farm.

Read more in MediaPost here.