BITES // 06.05.25 // FROM HYPE TO HABIT: HOW AI IS SUPERCHARGING EVERYDAY LIFE
Every month, we collect six of the best web content pieces and share them with you, because we believe that the most extraordinary thinking is inspired by looking to unexpected places. BITES is a reading list for those who want to bring a little of the outside in.
OVERVIEW:
Artificial intelligence (AI) isn’t just a buzzword anymore—it’s reshaping how we create, communicate, shop, and play. The global AI market is valued at approximately $757.6 billion in 2025 and is projected to reach $3.68 trillion by 2034. That’s growth unlike anything we’ve ever seen in this century. Every day, AI technology is being utilized to level up existing technologies and create new ways of work.
From social storytelling to esports training, this month’s BITES explores how six AI-powered tools are moving from hype to habit. Keep reading to see what this means for brands.
1. TIKTOK AI ALIVE: TURNING PHOTOS INTO STORIES TikTok has introduced AI Alive, a groundbreaking creative tool that brings photos to life—literally. This new feature, available exclusively within TikTok Stories, allows users to transform static images into immersive short-form videos with just a few taps. Designed for creators of all skill levels, AI Alive uses intelligent, AI-powered editing to add movement, effects, and atmosphere to still photos. The result? Visually compelling stories that engage audiences in fresh and exciting ways. As TikTok’s first AI-driven image-to-video feature, AI Alive empowers users to create high-impact content without the need for advanced editing skills—making storytelling more accessible, expressive, and dynamic than ever before.
2. PERPLEXITY’S VOICE ASSISTANT: A SIRI RIVAL EMERGES Perplexity has launched a new voice assistant in its iPhone app that can handle tasks typically reserved for Siri. Users can set reminders, schedule calendar events, play Apple Music, launch podcasts, and get directions via Apple Maps—all by voice. The assistant taps into your phone’s native apps, offering spoken responses and on-screen results. For example, ask about next week’s schedule, and it will pull and read your calendar appointments. With this update, Perplexity becomes one of the few third-party AIs with deep access to iPhone functionality.
3. DOJI’S AI AVATARS: TRY BEFORE YOU BUY—VIRTUALLY Forget clunky virtual try-ons—Doji is here to shake things up. This new app creates a personalized avatar and lets you try on outfits in a playful, social way, aiming to spark fashion inspiration and boost online shopping. Just days after its App Store debut, Doji has secured a $14M seed round led by Thrive Capital, with backing from Seven Seven Six. The fresh funding will supercharge its AI to make try-ons even smarter.
4. AI IN ESPORTS: SMARTER, FASTER, SHARPER The global esports market was valued at approximately $2 billion in 2023 and is projected to reach $5.5 billion by 2029, reflecting strong growth driven by increased investments, sponsorships, and technological advancements. Esports’ success depends on rapid reactions and precise choices. AI in player performance and training is a growing area of expertise. Professional teams rely on AI analytics platforms like Shadow.GG and Mobalytics. These tools examine extensive gameplay data to pinpoint trends, advantages, vulnerabilities, and effective tactics.
5. GOOGLE LYRIA: MUSIC AI GOES REAL-TIME At Google I/O 2025, Google announced that Lyria RealTime—the AI behind its MusicFX DJ app—is now available through the Gemini API and AI Studio. The launch of Lyria RealTime via API comes amidst an explosion of AI-powered music apps. There are Udio and Suno, as well as many others. This music model lets users mix genres, tweak instruments, and control key, tempo, mood, and more. Google sees it as a collaborative tool for creating and performing high-quality, AI-generated music. Only time will tell how music AI will impact the music industry. Our prediction is that we will see AI-powered music and musical artists growing in popularity in coming years, similar to digital influencers and models.
6. ACER AI WEARABLES: SMARTER WELLNESS AND TRAVEL AI-powered wearables is a growing market. At Computex 2025, Acer Gadget unveiled two AI-powered wearables: the FreeSense Ring and AI TransBuds. The FreeSense Ring combines sleek design with biometric tracking for heart rate, oxygen levels, and sleep, offering personalized wellness insights via a mobile app. Similarly, the Oura Advisor is a state-of-the-art, large language model (LLM)–powered assistant that allows you to interact with Oura in a new and different way. The AI TransBuds enable real-time, two-way voice translation using AI-driven speech recognition, making multilingual communication seamless.
TAKEAWAY:
For brands, the takeaway is clear: AI is no longer experimental—it’s embedded in how consumers create, shop, play, and communicate. From TikTok’s AI Alive enhancing user-generated content, to Doji transforming virtual try-ons into social experiences, and Perplexity offering real utility with voice-powered assistance, AI is shaping new expectations for convenience, personalization, and creativity. Brands that embrace these tools not just as tech gimmicks, but as storytelling and engagement engines, will be best positioned to capture attention, drive loyalty, and stay ahead in an AI-first world.