UKG
2023 UKG NWSL Challenge Cup
On average, women make 18 cents less than their male counterparts, and that gap widens even further for women in sports. That’s why we helped create a partnership between our clients UKG and the National Women’s Soccer League to be an agent for change in closing that gap.
UKG launched a significant initiative in 2020 by solidifying their stance on pay equity. They asked us to help them close the gap in a tangible way, while also bringing awareness to the issue and their Close the Gap initiative. So we ushered in a partnership with the National Women’s Soccer League to have UKG sponsor their Challenge Cup.
The 2023 UKG NWSL Challenge Cup is the first-ever women’s professional soccer tournament to have an equitable purse with its peers in the U.S. men’s game. We created a campaign to support the announcement that featured their sponsored athletes, Christen Press and Sydney Leroux.