Timberwolves
Bring The Nice
To celebrate the dedicated fan base of the Minnesota Timberwolves, we redefined what it means to be “Minnesota Nice.”
Fueled by the team's resurgence and led by rising star Anthony Edwards, the Minnesota Timberwolves are set to ignite the 2024-25 season. And to build excitement among fans, we partnered with the Timberwolves to take ‘Minnesota Nice’ from thoughtful and neighborly to total confidence and athletic.
“Bring the Nice” taps into the current cultural lexicon of the word ‘nice’ to seamlessly blend Minnesota values with the language of hoops. The spot and custom-built visual world of local OOH, global digital and social, and in arena creative, kicked off the Timberwolves 2024-2025 season and helped Wolves fans the world over find their words - “We’re niiiiice.”
Crafted entirely in Minnesota with the Timberwolves and our team at Zambezi North, and shot by FIN Studios with director Michael Medoway, the campaign is anchored by a :60 film starring Anthony Edwards and all real fans, no actors. Local business owners and young athletes showcase authentic local culture and embody the spirit of true Midwestern loyalty and craftsmanship.
The line up includes nationally ranked East Ridge High School basketball player Vienna Murray as she makes a jump shot and superfan Geri showing off the real Naz Reid tattoo she got when Beloved Studios tattoo parlor owner JC Strobel offered them up for $20. The local boys basketball team from The Blake School makes a cameo, as does local pro-am player and content creator Deandre Raggs, showing off his handles in front of a car with a custom NICE license plates.
