Once Upon a Farm

The Goodness Inside

To share the organic, whole, nutritious goodness of Once Upon a Farm, we went straight to the source: the kids themselves.

When kids love something, like really love something, they become experts on the subject. And now, thanks to Once Upon A Farm, instead of listing their favorite dinosaurs or singing their favorite animated song for the umpteenth time, they’ll be belting out facts about organic, whole, nutritious fruits and veggies.

Our first national campaign for the brand, “The Goodness Inside,” stars co-Founder Jennifer Garner and revolutionizes snacking for kids, with farm-fresh pouches, meals, and snacks that kids of all ages can't stop talking about. A victory for parents? Yes. Transforming snack time for kids? Double yes.