Atlantis
The Discovery of a Lifetime
Atlantis, Paradise Island is an established resort with over 25 years of brand prestige. To celebrate their 25th anniversary year they underwent extensive modernizations and looked to Zambezi to showcase these updates in a new 360 brand campaign and reclaim their icon status as the premier destination synonymous with the Bahamas.
With so many awe inspiring moments at Atlantis, there's a lifetime of experiences to keep bringing you back. With this insight the campaign, The Discovery of a Lifetime, was born. The campaign rolled out in a cross-media experience with broadcast/OTT video, social, digital and print in prominent publications including Elle, Vanity Fair and Travel & Leisure. Additionally, the campaign’s themes of discovery took over at the NCAA Battle for Atlantis broadcast, through an outdoor domination in Las Vegas at the Caesar’s Forum and in malls in high traffic areas during the holiday shopping season. As well as communications to drive bookings across Black Friday, Cyber Monday, and Travel Tuesday to promote their holiday deal.
