Grace Teng Spotlights Integrated Media with Behind the Billboard at AdClub of New York

Scale by Zambezi Chief Media Officer Grace Teng attended the annual AdClub of New York Breakfast Briefing “OOH NOW” in Tribeca, downtown Manhattan, where she connected with Behind The Billboard--a podcast celebrating the marketing power and top-tier creatives behind the world’s best OOH advertising--on Zambezi and Scale by Zambezi’s winning integrated approach. With media in the building alongside creative, Grace believes OOH can be amplified even further when paired with other marketing components, like social media and TV integration, 3D VFX, and more.

Grace spotlights Nike’s fast action after the Dodgers’ back-to-back World Series wins--turning the “D” of the Hollywood sign blue for an evening and releasing social and digital promotions mere moments after the team rushed the diamond--fully prepared for a real-time marketing splash. In 2026, Grace would similarly love to see social and OOH integration, proper 360 campaigns that pair the digital and physical spaces together in eye-catching ways.  

“I can buy billboards, but that’s where being an integrated independent shop is so great,” says Grace. “I can tap into my creative team for the idea.”

Click HERE to listen to the episode.