Generations of Traditions and Memories Drive Atlantis’ Success Over 25 Years in The Bahamas

New work from Zambezi charts the story of the world-class resort’s impact on its guests

There is an adage that roughly reads like this: It’s easy to become number one. It’s harder to stay at the top. It’s certainly true in the hyper-competitive travel industry. High-profile properties pop up, yet Atlantis Paradise Island, after 25 years, remains the preferred destination in The Bahamas.

But it’s not merely about the beautiful destination resort and experience, it’s about traditions. With sustainability at its core, Atlantis recently completed multimillion-dollar upgrades, including a complete renovation of The Royal Towers, a reimagined Atlantis Casino, an array of new and vibrant Michelin chef dining options, and much more.

“We welcome guests back year after year,” says Marie J. Torres, Chief Marketing Officer at Atlantis Paradise Island. “And one of the most rewarding things to see is that it’s not simply a vacation. We hear countless stories about how people met their spouses at Atlantis—and keep coming back for generations because of the lifelong memories they created.

Indeed, a new integrated campaign from Zambezi charts the story of a young girl at Atlantis with her family. Beautifully directed by Agustin Alberdi, the film narrative takes us through her experiences, culminating in her meeting her partner. From there, the couple introduces their child to Atlantis, keeping important traditions alive and building new memories.

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“It could have been very easy to focus on the ‘what' of Atlantis,” says Gavin Lester, Zambezi Chief Creative Officer. “But travel is intimate and personal—we needed the ‘why?’ Learning about these traditions and stories gave us permission to highlight the extraordinary aspects of Atlantis, show that it’s world-class, and invite people to create new traditions.”

The new work for Atlantis debuts on October 23 and is a cross-media experience with video, social, digital and print in prominent publications, including Elle, Vanity and Travel & Leisure. Additionally, the campaign’s themes of discovery take over Las Vegas during Formula One weekend, November 16 to 18—and play a key role in high-traffic areas during the holiday shopping season across the United States.

“True stories are inspiring,” adds Torres. “We’re thrilled with how this work celebrates 25 years as the top destination in The Bahamas—and tells a compelling story at the same time. We look forward to seeing how new guests start traditions with us and what the next 25 years of memories bring.”

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About Zambezi

Zambezi is a creatively-inspired, performance-driven integrated agency based in Los Angeles and Minneapolis. Proudly independent and woman-owned we deliver “Bigger Bites” for brands across several categories, including TaylorMade, UKG, Under Armour, Atlantis, Jinx, Solo and more. 

Credits:

  • Client: Atlantis, Paradise Island Bahamas

  • Agency: Zambezi

  • CEO: Jean Freeman 

  • Founder: Chris Raih

  • President: Laura Stayt

  • Chief Creative Officer: Gavin Lester

  • Group Creative Director: Jeff Siegel 

  • Associate Creative Director: Laura Lapham 

  • Associate Creative Director: Julie Soluri 

  • Associate Design Director: Anna Stark

  • Executive Producer: Jeri Low

  • Senior Producer: Faye Armstrong

  • Senior Integrated Producer: Alex DeSantis

  • Digital Producer: Matt Valdepena

  • Group Account Director: Alyssa Tigue

  • Account Supervisor: Rachel Lynn

  • Account Executive: Angelina Nguyen

  • Group Strategy Director: Matt Babazadeh

  • Director of Integrated Strategy: Natalie Gomez

  • Strategist: Cat Marsh

  • Senior Project Manager: Ashley Kim

Production: 

  • Landia

  • LIVE ACTION

  • Director: Agustin Alberdi

  • MPEP :Juan Taylor

  • EP: Julian Castro

  • Creative:  Producer: Ivan Grichener

  • DP:  Edu Grau

  • AD : Matias Boldt

  • Production Designer : Vera Arico

  • Wardrobe Stylist:  Carolina Orrico

  • Service Company :  RIVERTREE

  • EP:  John McWhirter

  • Local Producer : Kim Haggerty

  • PM : Denise Blackard

  • Local Art Director : Harper Hellams

Post Production: 

  • Editorial: Work Edit

  • Managing Director - Marlo Baird 

  • Executive Producer - Remy Foxx

  • Producer: Juna Drougas 

  • Editor: Martin Leroy

  • AE: Kenneth Muñoz

  • Color: Trafik / @the.trafik

  • Colorist: Mark Gethin

  • Managing Partner: Robert Owens 

  • Producer: Greer Bratschie

  • VFX & Online: Globetrotter Studio / @globetrotter.studio

  • EP: André Pulcino 

  • Tech Director : Guido Gallo

  • VFX Sup on set: André Pulcino

LANDIA’s Post:

  • Producer: Leo Mercado

  • Coord: Sol Berecoechea

  • Mixer: Rohan Young/ Lime Studios

  • Music: Mophonics

Photography:

  • Photographer: Milos Nasio  

  • EP: Julian Castro  

  • Producer: Paula Barrios 

  • AD: Lucas Outeda  

  • Digitech: Sebastian Luraghi 

  • Photo Assistant: Francisco Villa